In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More

By understanding and catering to the needs of the buyer throughout the journey, B2B online marketers can reduce sales cycle times and increase the chances of winning a sale. In today's hectic business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. B2B marketing has the distinct c… Read More

By comprehending and catering to the requirements of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the opportunities of winning a sale. In today's busy business world, B2B business are under increasing pressure to reduce their sales cycles and increase their win percentages. B2B marketing has the unique d… Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and various other realities about modern-day B2B advertising and marketing. We review just how the buying trip is now completely fragmented and also the way that area structure can help online marketers take back control of t… Read More